28% More Email Subscribers in Their Email List

Libération is a French daily newspaper founded in Paris by Jean Paul Sartre and Serge July in 1973, and it’s the first French Daily to have a website.

Libération started using PadiAct in 2013, and since then they’ve acquired tens of thousands of new subscribers, and increased the overall size of their email list by 28%.

Also, PadiAct’s A/B testing feature helped Libération improve their subscription form copy, achieving a 3x increase in subscription rate. 

21x increase in email subscription in less than a month

Ringi­er is the largest internationally op­erating Swiss me­dia compa­ny, produc­ing over 120 newspapers and mag­a­zines.

They used PadiAct on publishing websites from their portfolio and managed to get an increase of 2100% of subscription rates from a 3digit to a 5digit number of monthly subscribers.

A/B Testing allowed them to indetify the best targeting rules for maximizig their subscription rates.

60% more email subscribers by A/B Testing targeting campaigns

Caratlane.com has been successfully collecting email leads by using PadiAct since our early days.

While they have tried different targeting setups and managed to improve subscription rates over time, there was a lack of a robust method to find out what works the best.

Things changed when we launched A/B testing for email subscription targeting campaigns.