Ringier used the following targeting rules


The goal

Increase email subscription without a negative effect on user experience

The pop-up

This is the pop-up message that Ringier used to increase subscription rates on one of their websites: unica.ro:



Definitely Padiact worked for us. We find it as a very valuable experiece with impressive campaign results for the two tested products.
Nicoleta Iordache – Ringier Romania

The results

Subscription rate: 21x increase for one website and 50x increase for another

New subscribers: 5digit number of new monthly subscribers in total