Libération is a French daily newspaper founded in Paris by Jean Paul Sartre and Serge July in 1973, and it’s the first French Daily to have a website.
Libération started using PadiAct in 2013, and since then they’ve acquired tens of thousands of new subscribers, and increased the overall size of their email list by 28%.
Also, PadiAct’s A/B testing feature helped Libération improve their subscription form copy, achieving a 3x increase in subscription rate.
Libération, after 11 successful A/B Tests, testing out different targeting profiles, CTAs, subscription forms and form copies, managed to triple their subscription rate. Their campaign optimization initiative translated into an explosive growth in the last 2 months, as you can see in the graph on the right.
Since starting with PadiAct, we increased the total size of our email list by 28%. What’s more impressive is the acceleration we achieved since we started to A/B testing our forms.
– Marie Allain
Successful A/B Tests: 11.
Increase in subscription rate: 3x.
Overall growth: Tens of thousands of new email subscribers collected using PadiAct.
Total email list size increase: +28%.
